University of Florida College of Medicine (UFCOM)
Reaching future doctors
University of Florida College of Medicine believes in the holistic training of doctors. The Park Ave Co was asked to develop a marketing campaign to promote a program that supports minority medical students.
Audience Research | Brand Identity Design | Concept Design | Art Direction | Illustration | Character Animation | Voice-Over | Sound Design
Course Overview | Course Branding
Introduce a new academic program to a digitally-native audience of medical students.
The demographics and psychographics of the target audience is very important in human centered design.
The Park Ave Co used elements from the University grounds to increase familiarity and engagement with content.
