Nimbix
Explaining Software to Potential Clients

Nimbix, an information technology company, provides cloud-based computing infrastructures. The Park Ave Co was commissioned by the marketing department to produce a video that explains to potential customers the benefits of a new product line.

SCOPE OF WORK

Audience Research | Concept Design | Art Direction | Illustration | Motion Graphics | Voice-Over | Sound Design


DELIVERABLES

Product Launch Campaign

THE CHALLENGE

Explain the capabilities of a high-performance computing platform to potential buyers.


INSIGHTS

Content is best designed to be used for retargeting in order to drive leads through a sales funnel. This maximizes multichannel approaches.


THE APPROACH

The Park Ave Co created a script that was based on a problem-solving approach. The initial scenes were designed as 2D leading up to isometric 3D illustrations once our client's platform was introduced. 

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