Meta/Facebook
Training multi-generational staff
Meta's internal marketing team was looking for a new way to train multi-cultural, multi-generation employees on a policy manual. We created a timeless, vintage employee training series in partnership with Purple, Rock, Scissors.
Learning Methodology | Concept Design | Art Direction | Scriptwritting | Character Development | Illustration | Animation | Motion Graphics
Six-Modules Staff Training
1. Developing research-based staff training.
The Facebook team was on a mission to discover if staff training could be creative, engaging, and content-driven. The Park Ave Co was responsible for the design and production a series of six modules that covered the high-yield information in a marketing employee manual.
2. Character-development while following strict brand guidelines.
How do you create 2D characters while following strict brand guidelines? Our team carefully reviewed Meta's newly launched brand guidelines. We then created a series of hand-drawn vintage characters to guide the learner through the learning modules.
3. Information communicated through the principles of learning science.
The Park Ave Co led the production according to the principles of design thinking. The scriptwriting style was informal and casual. A dual voice-over narration approach was used to increase staff engagement with the material.