Guide app
Learning at your fingertips

Guide is an app that bridges education and life skills by providing career training guidance to high school students. The Park Ave Co joined forces to create social media promotion emphasizing the collaborative aspect of the application.

SCOPE OF WORK

Audience Research | Concept Design | Art Direction | Illustration | Character Animation | Voice-Over | Sound Design


DELIVERABLES

Seed Funding Campaign

THE CHALLENGE

Promote an educational app to a younger, digitally-native audience.


INSIGHTS

Users with shorter attention spans will retain more information through microcontent. 


THE APPROACH

The Park Ave Co used storytelling to emphasize the power of bringing teachers and students together.

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