Clean The World
Bringing people together
Clean The World is an organization that aims to save millions of lives and divert hotel waste. To prevent hygiene-related deaths and illnesses, the organization recycles soap and plastic amenity bottles from participating hospitality partners. Explaining their mission and work to the Orlando community is an important aspect of developing their volunteer network.
Audience Research | Inclusive Design | Concept Design | Art Direction | Illustration | Character Animation | Voice-Over | Sound Design
Point of Sale Campaign
“We are so grateful for all the hard work that The Park Ave Co put into our video. It is beautiful and we all love it.”
Inform potential partners about the process of organizing a community event.
Research has shown that people are most motivated when they understand the results of their work.
The Park Ave Co wrote the script in an informal, knowledgeable tone to foster information sharing among volunteers. We used a character-based approach to highlight the diversity of the program.
